Ford to Display Full Line-up of Vehicles at Thailand International Motor Expo 2012
- Availability and pricing will be announced for the all-new Ford Ranger 2.5L petrol variant and Australian-built all-new Ford Territory premium SUV
- All customers placing an order for all Fiesta and all-new Ranger models will be entered into a lucky draw for THB100,000 cash among other prizes
- Ford stand will also include an interactive After-Sales Service Zone with Ford technicians on-site
BANGKOK, Thailand, 22 November 2012 – Ford Motor Company today announced its show lineup for the 29th Thailand International Motor Expo, with its full range of Ford vehicles in Thailand to be on display at its innovative and interactive stand.
Ford plans to display a total of six nameplates spanning a range of segments to match a spectrum of Thai consumers. They will include the class-leading all-new Ford Focus, all-new Ford Ranger, Ford Fiesta, Ford Escape, Ford Everest and the newly introduced all-new Ford Territory premium SUV.
The Ford stand will also feature an electrifying SYNC® live dance show, as well as a variety of interactive zones to engage visitors.
These include the ‘After-Sales Service’ zone, where visitors will be able to experience the all-new Ford Focus from a completely new angle. The vehicle will be flipped on its side and Ford technicians will take consumers through the detailed process of servicing this vehicle that is packed with smart technologies.
“At the Motor Expo, we will reinforce our commitment to customer service, and demonstrate how the purchase of a new Ford vehicle is just the start of their Ford ownership experience,” said Yukontorn Wisadkosin, vice president, Marketing, Sales and Service, Ford Thailand. “As we continue to expand our lineup of segment-leading vehicles, we will continue to enhance our overall customer experience.”
All-new Ford Ranger 2.5L Petrol
Adding to the range of models available for the class-defining all-new Ford Ranger pickup will be the 2.5L petrol variant.
With a Duratec 2.5L Ti-VCT petrol engine that delivers class-leading 166HP and 226Nm torque, the all-new Ford Ranger petrol uses independent variable cam technology for enhanced performance and fuel economy. It is engineered to reliably use E20 fuel and minimize emission. The all-new Ford Ranger petrol offers customers the comfort they want upfront and the best-in-class space loading capacity in the back.
Pricing for the all-new Ranger 2.5L will be announced on the Motor Expo’s press day, November 28.
All-new Ford Territory Comes to Thailand
Ford will also unveil pricing for the Australian-built, all-new Territory premium SUV on press day.
Following an overwhelming response from consumers at the Bangkok International Motor Show in March, Ford confirmed plans to introduce this luxurious vehicle that has the versatility of a SUV with car-like dynamics.
The seven-seat Territory features a 2.7LTDCi V6 VG Turbo diesel engine with six-speed automatic transmission which delivers 190HP and class-leading 440 Nm of torque.
To help celebrate the all-new Territory’s Thai market launch, Patee Sarasin will appear at the Ford stand on Saturday, December 1, and will also serve as the spokesperson for the Territory’s marketing campaign in Thailand.
Visitors to the Ford stand will enjoy an array of interactive displays, designed to reflect Ford’s commitment to Quality, Green, Safe and Smart.
In addition to the After-Sales Service zone representing Quality, highlights include the Smart area, featuring the technologies of the all-new Ford Focus.
Features include a graphic wall that tells the smart tech stories of the vehicle, as well as a Ford SYNC®display unit will give visitors a hands-on experience with this award-winning, next-generation voice-activated connectivity system.
Visitors can also test their gaming skills with the interactive Microsoft Kinect® Reverse Park Assist game, which demonstrates how the all-new Ford Focus’s first-in-market Active Park Assist technology works.
Finally, Ford will also provide a photographer on the stand each day to capture special moments with visitors and upload them to the Ford Thailand Facebook page.
Special offers on Ford vehicles will also be available at the Motor Expo and Ford dealerships throughout the country through the end of the year.
Ford is providing customers that book any model of the all-new Ranger or Fiesta an opportunity to win THB 100,000. Customers that qualify for the THB 100,000 government rebate from the First-Time Car Buyer policy can also participate for the possibility of doubling their savings on the all-new Ford Fiesta 1.5L Ti-VCT and all-new Ford Ranger 2.2L TDCi variants.
Ford is also providing a special offer on the all-new Focus 1.6L Ti-VCT with a Scheduled Service Plan of three years or 60,000km warranty. Free first-class insurance for one-year will also be provided for all customers of the all-new Ford Focus 1.6L Ti-VCT and 2.0L Ti-VCT GDi.
The 29th Thailand International Motor Expo 2012 runs from 29 November -10 December at Impact Challenger, Muang Thong Thani.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.ford.com.