Ford Gives Consumers 47 More Reasons to Get Involved with Random Acts of Fusion
- Ryan Seacrest announces “47 Challenges, 47 Days” chapter of Random Acts of Fusion; details available at www.RandomActsofFusion.com
- Ford announces new Fusion Hybrid attains EPA-certified 47 mpg city and 47 mpg highway for a 47 mpg combined rating, making it America’s most fuel-efficient sedan
- Random Acts of Fusion is a unique transmedia marketing program that already has introduced Fusion to millions of fans by playing out a story arc through multimedia platforms
NEW YORK, Sept. 18, 2012 – The number 47 takes center stage today in Times Square with a new Random Acts of Fusion chapter introduced by TV and radio host and producer Ryan Seacrest. The latest chapter, “47 Challenges, 47 Days,” inspired by the 47 mpg fuel economy rating achieved by the 2013 Fusion Hybrid, adds new interactive content to the program and will give consumers multiple chances to win an all-new Ford Fusion.
The all-new Fusion Hybrid has earned EPA-certified 47 mpg city and 47 mpg highway for a 47 mpg combined rating, making it America’s most fuel-efficient midsize sedan. The innovative Fusion Hybrid achieves a top speed of 62 mph in EV mode, enabling the stylish hybrid sedan to match city and highway fuel economy ratings.
Random Acts of Fusion, the unique transmedia program hosted by Seacrest, has introduced the Fusion to millions of fans by playing out a story arc through multimedia platforms. Fans following the program at www.RandomActsofFusion.com
experience daily storytelling, local market events and now even a chance to win one of three new Fusions. The program always delivers something unexpected – just like the new Fusion. To date, there have been more than 11 million engagements with Random Acts of Fusion.
“Through this campaign, we’ve been able to show the Fusion to people with an interactive and entertaining program long before it ever went on sale,” said Crystal Worthem, manager, Ford Brand Content & Alliances. “With these daily challenges and giveaways, we’re taking the next step forward.”
The challenges all involve the number 47, and fun and simple photos that participants can take and upload. Each day, a new challenge is unveiled on www.RandomActsofFusion.com
. Three winners will be chosen throughout the challenge.
“This is another exciting opportunity for people to get involved with Random Acts of Fusion,” says Seacrest. “This challenge offers fans a chance to show off their creativity and win an exceptional vehicle.”
The market leader in immersive, participatory and cross-platform entertainment experiences, 42 Entertainment, in association with Team Detroit, plays an integral part in developing Random Acts of Fusion. The program runs through November.
All-new Ford Fusion
With its sleek new design, the new Ford Fusion brings alive the next generation of more expressive vehicles from Ford.
In addition to its fresh face, Fusion offers the broadest selection of fuel-efficient powertrains in the midsize segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost® four-cylinder engines, a normally aspirated four-cylinder engine, front-wheel-drive and all-wheel-drive applications and a choice between automatic and manually shifted six-speed transmissions.
On sale this fall, Fusion offers consumers seven must-have technologies, including a Lane-Keeping System, adaptive cruise control, active park assist and MyFordTouch®.
The story behind the new Fusion
For more on the new Ford Fusion, check out http://FordFusionStory.com
, a special mobile site featuring articles, videos and graphics that are easily shareable directly from a smartphone, tablet or computer browser to Facebook, Twitter, Google+ and blogs.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.