Final ‘Random Acts of Fusion’ Adventure Combines Fun, Philanthropy and Fusion in a Way Only Ford Can
- Ford dealers throughout the country will present “Go Further with Ford Night” on Thursday, Nov. 15 – a fundraising event that will benefit charities across the U.S., engage consumers in the final “Random Acts of Fusion” adventure and offer them a chance to see the all-new 2013 Ford Fusion in person
- While at dealerships, consumers will have an opportunity to test their judging skills with American Idol® and compete to win a unique VIP experience during the show’s 12th season
- Random Acts of Fusion is a unique transmedia marketing program that already has introduced Fusion to millions of fans by playing out a story arc through multimedia platforms
DEARBORN, Mich., Oct. 17, 2012 –Ford dealerships across the nation are banding together to present a spectacular, one-night-only fundraising event on Thursday, Nov. 15 that will benefit local communities and engage consumers in a unique American Idol® experience and offer them a personal introduction to the all-new Ford Fusion.
“Go Further with Ford Night” is the fun finale to “Random Acts of Fusion,” the unique transmedia program hosted by Ryan Seacrest that has generated more than 12 million consumer engagements with the Ford Fusion by playing out a story arc through multimedia platforms.
“Random Acts of Fusion has captured America’s imagination,” said Lew Echlin, Fusion Marketing manager. “Go Further with Ford Night is our way of pairing that imagination with reality by offering consumers the chance to give back to their local communities, have a lot of fun, enjoy the final random act – which will test their judging skills to win a unique VIP American Idol experience – and meet the all-new Ford Fusion in person.”
For each person who visits one of the participating Ford dealerships on Nov. 15, dealers will donate $10 – up to a total of $500 – to a local charity.
“We all want to be part of something bigger,” said Echlin. “This is a great way for our customers to go further with Ford and our dealers, and to give something back to their local communities.”
While at the dealership, consumers will have a unique opportunity to compete to win a special VIP experience with American Idol. A computer with a webcam will be set up in the dealership to allow consumers to view a special message from Seacrest and test their judging skills on camera, in true American Idol style. American Idolpremieres in January 2013 on FOX.
Entries will be sent back to Ford’s program headquarters where a team of experts will evaluate and select one winner to receive an all-expenses-paid trip for two to Hollywood and a unique VIP experience with American Idol.
Consumers 18 years and older who are interested in participating in Go Further with Ford Night may preregister for the event at www.RandomActsofFusion.com
and be entered for a chance to win tickets to a live taping of American Idol. Additionally, registrants at dealerships on Thursday, Nov. 15 will be entered into a prize drawing to win an all-new 2013 Ford Fusion. No purchase is necessary and other restrictions apply. See full official rules online for details.
All-new Ford Fusion
With its sleek new design, the all-new Ford Fusion brings alive the next generation of more expressive vehicles from Ford.
In addition to its fresh face, Fusion offers the broadest selection of fuel-efficient powertrains in the midsize segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost® four-cylinder engines, a normally aspirated four-cylinder engine, front-wheel-drive and all-wheel-drive applications, and a choice between automatic and manually shifted six-speed transmissions.
On sale now, the new Fusion offers consumers seven must-have technologies, including a Lane-Keeping System, adaptive cruise control, active park assist and MyFord Touch®.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.